EmmeGirls is pleased to announce their trade show models will be performing in Louisville again at this years Mid America Trucking Show. Staged at the Kentucky Exposition Center this is the largest heavy-duty trucking event in the world. MATS is known as being the most important trade show to introduce new offerings, increase brand awareness, promote products and connect with suppliers, customers, and prospects. Everyone knows if you are in the trucking business you HAVE to go to MATS.
Last year EmmeGirls successfully staffed trade show models for the mega event. We were amazed at the size and diversity of the event with over 1 million square feet of indoor space, 200,000 square feet of outdoor space, and over 1,000 leading companies exhibiting to the global trucking market. We even met truckers from Canada, Jamica, and Austraila. If it’s essential to the trucking industry, it was be represented at MATS!
MATS features everything from the latest innovations in trucks, trailers, equipment, products, and services, to a wide variety of cutting edge technologies. Plus, reality tv stars such as Big Cat from the show Road Eats on the Discovery Channel and country stars such as Mongomery Gentry & Lonestar were on hand for the event. On the second evening all exhibitors and attendees were treated to a free concert sponsored by Mobil Delvac that included Keith Anderson and Randy Houser. It was an awesome show! On the 3rd day they even gave away a new truck!
EmmeGirls LLC was working with a company recruiting owner-operators, to join their team. The promotional models acted as a lead generators and hostesses that brought the crowd to the booth, prequalied the leads and then introduced them to a recruiter. We met some very interesting people and learned alot about the trucking industry. One of the recruiters got the biggest kick out of people watching, she thought it was just the funniest thing that even if the people did not stop in the booth, their heads did!
Our client was ecstatic about the results they received while staffing our models. The last year they participated in MATS they had 3 booth spaces, a race car they sponsored, with a female driver and did not get the attention that hiring our promotional modeling agency got for them! EmmeGirls increased their return on investment at the Mid America Trucking Show.
EmmeGirls is led by DC’s own, long time Washington Capitals cheerleader, and coach of the famed NHL Red Rockers Emme Porter. Ms. Porter brings years of event management and staffing experience to execute your elite event needs.
Call today Louisville to Amsterdam +1 202 436 5114 and ask for Emme!
Email Bruce@EmmeGirls.com 202 436 6577